The traditional marketing model of heavy advertising plus some blog posts won’t work any more, he said. For us, we have to make big investments here if we’re to achieve our mission, which is to make millions of businesses and people grow better.” “It just seems like there’s going to be a convergence, where if you’re a software company you’re going to need to have real, credible creators and media skills in your company. That’s where publishers come in, of course, but their business model, said Bodnar, runs at much thinner margins. How do you get it out there, how do you make people aware of it?” “You’ve got predictable revenue, you’ve got great gross margins - the biggest challenge is just distribution of the product.
“The subscription software business model is really a great business model,” said HubSpot CMO Kipp Bodnar.
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